Wednesday, May 9, 2012

Inner Sleeve Advertising

The inner sleeve of an LP as a vehicle for promoting other records is both a logical and "cost effective" idea. Yet, I wonder how effective this sort of advertising  actually was. Obsessives such as  myself would never subject our records to such rough paper. We changed them into plastic or cellulose sleeves; but these surviving artifacts offer glimpses into the past: the changing  fashions, lables that have vanished or been swallowed up by corporate consolidations and of course some quality music that manages to endure. 

The Osmonds, Stevie Nicks, Lindsay Buckingham  and Chick Corea -- what a wonderful family.
Does anyone remember the Oyster and Spring labels?

Ravi Shankar, The 50 Guitars of Tommy Garrett, Ornette Coleman and Bob Lind.
All promoted as equal entities to either sink or swim in the market place.

Eclectic offerings from Mercury. Rod Stewart was hot back then as was Chuck Mangione. Not so Jade Warrior or Stray.
ECM was always focused on contemporary jazz, composition and improvisation.
Creative with a capital C, Serious with a capital S. No releases titled: Keith Jarrett Having Fun At The Beach or The Playful Sounds Of Jan Garbarek

Nonesuch boasted an impressive classical and international music catalogue, long before "world music" became fashionable.

Verve Jazz.

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